Metrics are great, but meaningless in isolation. They need to be placed in trends over time, in context of competitors or relative to business goals. Ideally all three. So if you are starting to track numbers fresh, bear in mind you may not have meaningful information to deliver back to a wider stakeholder group for a period of months.
Here are five data points that we have seen clients effectively leverage to drive stakeholder buy-in or to demonstrate their own professional impact. Some you might already be tracking, but could perhaps relook at how you’re packaging them to deliver business insight, others might be entirely new.