Debating whether video should play a part in your employer branding strategy in 2019? Try these stats on for size: 92% of internet users worldwide watch videos each month, according to a GlobalWebIndex report, while Cisco says that videos will account for 82% of all internet traffic by 2022. Not to mention, countless studies suggest that people prefer to see and hear content than read it.
So basically, video content is king. But spend even five minutes researching employer brand videos and it quickly becomes clear that they’re all the same — something that freelance marketplace Fiverr has poked fun at: