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The Survival Guide for ABM Marketers

A personal toolkit to help you maximise the success (and minimise the stress) of your ABM programmes.

Do you ever get the feeling that ABM is way harder to execute than it should be?

You have the strategy, the frameworks and the processes. You have the vision. So why the hell aren’t you knocking every campaign out of the park?

Instead of more ABM frameworks or tactics, this ebook focuses instead on the human barriers that hold ABM marketers back. It offers simple, human centred solutions to help overcome them.

So what’s in the ebook?
  • You’ll discover how to think like sales, and make the sales team engage enthusiastically with your ABM program
  • You’ll learn how to become the voice of the customer, the go-to person in your organisation for everything customer
  • You’ll find out how to choose and prioritise the internal stakeholders and accounts to work with
  • You’ll get access to 6 simple ways to change how you and your ABM program are perceived, and how you operate inside your organisation, so you can deliver better results.

Here’s a preview of what to expect.

Download the full ebook here or via button below. ( click here for a German version)

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