Case in point; I’m going to address this article to you as a fellow human being, not a faceless drone who operates out of some monolithic, equally faceless megacorp! That’s the beauty of design thinking, it’s truly human-centric. We may be selling business-to-business but we absolutely need to start communicating human-to-human.
This is just one of the key benefits of employing a design thinking approach in your marketing strategy; it will get you closer to your customer by giving you tools to really understand them, as people, not data points.
So, let’s dive in.