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Put the buyer
at the heart ❤️ of
every decision

For campaigns your customers will actually care about

The buyer
blind spot.

Too many marketing decisions overlook the very person they’re meant to reach: the buyer.

We’re Atomic. We have a way to help you deeply understand your buyers – then create campaigns that win back their attention, their hearts, and their business.
Pluralsight Logo

Here’s what listening to your buyers looks like 👀

Research to the left of me, personas to the right

Personas: too thin, too rose-tinted, too cookie-cutter.

Customer research: too slow, too spendy, too ‘So now what?’.

B2B marketers, we built a new way to make better decisions and build better campaigns. One that’s faster, cheaper, and serves up better stuff – from real buyers. Here’s how to bring the buyer into every decision.

Step 1

Meet
them

Access hard-to-reach buyers for deep research into their real motivations.

How we do it

Ask the questions that really reveal how buyers approach buying your solution.
Get fast foundational buyer insights with our proprietary AI tools for B2B research.
Harvest insight from your customer facing teams and internal data.
Step 2

Understand
them

Get actionable insight into how buyers really think, feel and act.

How we do it

Ditch generic personas that don’t inspire new marketing ideas.
Transform insights into actionable Buyer Mindsets–made for marketing.
Align your whole team around the buyer with memorable mental models.
Step 3

Speak to
them

Connect what you offer with what buyers actually want.

How we do it

Build value propositions that speak to what buyers really care about.
Craft emotionally driven-messaging to resonate with buyer motivations.
Unlock creative ideas based on a fresh perspective on your buyer.
Step 4

Ask
them

Find out what will land with buyers before you launch.

How we do it

Rapidly prototype campaign assets for testing without full production costs.
Get real buyer feedback and constructive input on concepts and messages.
Optimise campaigns based on objective feedback direct from your audience.

Campaigns with buyers at their heart ❤️

Salesforce
Sharing Salesforce’s CIO secrets
We employed Salesforce’s own CIOs to share their vision of great implementation.
See case study
Turning Contentful into a whole ‘vibe’
Our global brand campaign for Contentful struck a chord with their CMO buyer.
See case study
Helping Slack speak fluent Finserv
Our 1:Few ABM campaign got 
to the heart of reimagining traditional banking.
See case study

We’re buyer-obsessed 😍

Check out our latest thinking on the buyers that matter to you.
Research Report
Why your marketing to HR leaders fails (and how to fix it)
Research Report:
Why CIOs are ignoring B2B marketing
Buyer mindset experience:
5 mental models to decode the CIO as a technology buyer
View all resources

What we hear (all the time) 👇🏻

“We know who our audience
is — but we don’t know what
really motivates them.”

“Our campaigns are global, but we can’t tell if the messaging resonates in Europe.”

“We don’t know which messages make buyers lean in, or lean out”

“We’ve got personas, but we’re not sure how relevant they are”

Heard enough? 🤔
If these issues sound familiar, let’s
grab 30 minutes for a coffee and a chat.

You bring your challenges, curiosities, hunches. We’ll bring sharp ears and straight answers (and croissants).
Get in touch