Disconnected: Why CIOs are ignoring B2B Marketing
Our research report uncovers a critical disconnect—enterprise CIOs are tuning out because the marketing aimed at them lacks genuine understanding.
What You’ll Learn:
- Why 74% of CIOs feel marketing is overly optimistic and out of touch with their real challenges.
- How 50% of CIOs believe vendors fail to understand their complex responsibilities, leading to disengagement.
- Practical strategies B2B marketers can use to demonstrate empathy, foster trust, and support CIOs through the entire buying journey.
Empathy is the Key to Closing the Gap
CIOs are overwhelmed with marketing that doesn’t understand their world.
This report, backed by research with 75 enterprise CIOs in August 2024, shows how adopting empathy and focusing on real challenges can transform your marketing—from irrelevant noise to indispensable buying support.
Learn how to craft content and experiences that truly resonate, address real concerns, and build lasting relationships.
Ready to reconnect with CIOs and create better buying experiences?
Download "Disconnected: Why CIOs are ignoring B2B Marketing" today and discover how empathy can be your strongest marketing tool.
Download the report now
