• B2B
    • Atomic Beta
    • Services
    • Work
    • Insights
    • Let’s Talk
  • Employer Brand
    • Atomic DNA
    • Services
    • Work
    • Insights
    • Let’s Talk
  • People & Culture
    • Careers
      • Vacancies
    • Atomic Foundation
    • Let’s Talk
Atomic
  • B2B
    • Atomic Beta
    • Services
    • Work
    • Insights
    • Let’s Talk
  • Employer Brand
    • Atomic DNA
    • Services
    • Work
    • Insights
    • Let’s Talk
  • People & Culture
    • Careers
      • Vacancies
    • Atomic Foundation
    • Let’s Talk

Insights

beta-scroll-arrow
  • Feb 18 2019
    ABM workshop takeaways

    Top 7 Takeaways From Our ABM Workshop.

    ByLyndsay McGregor

    The traditional marketing funnel is dead and B2B marketers need to shift their focus from churning out leads to winning accounts by sending the right content to the right person at…

  • Dec 10 2018
    Blockchain marketing

    3 Practical Applications of Blockchain in B2B Marketing.

    ByAtomic

    “Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.”
    – Thomas Carper, …

  • Oct 15 2018
    ABM

    ABM. It’s a B2B Modern Marketer’s Imperative.

    BySimone Smyth

    The role of the modern marketer has undergone a dramatic shift. The broad stroke, mass-market, ‘spammy’ B2B marketing campaign is, thankfully, a thing of the past. Now more than ev…

  • Oct 10 2018
    SiriusDecisions summit

    4 Head-Turners from the SiriusDecisions Europe Summit.

    ByNiall Dowling

    This was my first year to attend a SiriusDecisions Summit and it didn’t disappoint. In addition to the myriad planning and operational tools that were presented (which are still be…

  • Sep 24 2018
    SiriusDecisions Customer Lifecycle Framework

    Research Brief: The SiriusDecisions Customer Lifecycle Framework

    ByAtomic Beta

    Plan your B2B Marketing and Sales for customer loyalty, retention and growth.…

  • Sep 24 2018
    b2b performance metrics

    Measuring for Growth – 4 Key B2B Performance Metrics for Beginner Marketers.

    ByAtomic

    As Peter Drucker famously said “what gets measured, gets improved”, but where do you start when it comes to effective B2B marketing? Atomic’s performance marketing team has four su…

  • Jul 10 2018
    Account Based Marketing

    Account Based Marketing (ABM): Your Path to Customer Success from Day One.

    ByMaxence Paindavoine

    Why launching an Account Based Marketing programme is the best vehicle to infuse customer success as a priority across your Marketing & Sales organisation.

    Working for both …

  • Jun 28 2018
    Account Based Marketing Guide

    Account Based Marketing (ABM): The Ultimate SiriusDecisions Guide.

    ByAtomic Beta

    This blog originally appeared on the SiriusDecisions’ blog and was written by Jessica F. Lillian. 

    ABM continues to be among the hottest topics in b-to-b organisations from al…

  • Jun 18 2018
    Atomic Beta SiriusDecisions

    Atomic Beta Signs with SiriusDecisions.

    ByAtomic Beta

    Atomic Beta are delighted to announce that they have recently signed on as client with leading sales, marketing and product advisory firm SiriusDecisions to further them on their g…

  • May 03 2018
    Customer Experience

    Customer Experience – It’s in the Eye of the Beholder.

    ByNiall Dowling

    The message we think we send, isn’t always the message that people receive.
    And the message we hear, isn’t always what’s being said.
    A few years ago, in our research for a major …

  • 1
  • 2
  • 3

B2B

  • Beta Overview
  • Beta Services
  • Insights
  • Work

Employer Brand

  • DNA Overview
  • DNA Services
  • Insights
  • Work

People & Culture

  • Careers
  • Atomic Foundation

Contact Us

E: info@atomic.ie
T: +353 1 407 0700

    Sign Up for more Insights