Top 7 Takeaways From Our ABM Workshop.
The traditional marketing funnel is dead and B2B marketers need to shift their focus from churning out leads to winning accounts by sending the right content to the right person at…
Feb 18 2019 Dec 10 2018 
3 Practical Applications of Blockchain in B2B Marketing.
“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.”
– Thomas Carper, …Oct 15 2018 
ABM. It’s a B2B Modern Marketer’s Imperative.
The role of the modern marketer has undergone a dramatic shift. The broad stroke, mass-market, ‘spammy’ B2B marketing campaign is, thankfully, a thing of the past. Now more than ev…
Oct 10 2018 
4 Head-Turners from the SiriusDecisions Europe Summit.
This was my first year to attend a SiriusDecisions Summit and it didn’t disappoint. In addition to the myriad planning and operational tools that were presented (which are still be…
Sep 24 2018 
Research Brief: The SiriusDecisions Customer Lifecycle Framework
Plan your B2B Marketing and Sales for customer loyalty, retention and growth.…
Sep 24 2018 
Measuring for Growth – 4 Key B2B Performance Metrics for Beginner Marketers.
As Peter Drucker famously said “what gets measured, gets improved”, but where do you start when it comes to effective B2B marketing? Atomic’s performance marketing team has four su…
Jul 10 2018 
Account Based Marketing (ABM): Your Path to Customer Success from Day One.
Why launching an Account Based Marketing programme is the best vehicle to infuse customer success as a priority across your Marketing & Sales organisation.
Working for both …
Jun 28 2018 
Account Based Marketing (ABM): The Ultimate SiriusDecisions Guide.
This blog originally appeared on the SiriusDecisions’ blog and was written by Jessica F. Lillian.
ABM continues to be among the hottest topics in b-to-b organisations from al…
Jun 18 2018 
Atomic Beta Signs with SiriusDecisions.
Atomic Beta are delighted to announce that they have recently signed on as client with leading sales, marketing and product advisory firm SiriusDecisions to further them on their g…
May 03 2018 
Customer Experience – It’s in the Eye of the Beholder.
The message we think we send, isn’t always the message that people receive.
And the message we hear, isn’t always what’s being said.
A few years ago, in our research for a major …