Webinar:
Stop Creating Content
for Content’s Sake
With guest speaker Matt Papertsian,
Service Director at Forrester + SiriusDecisions
How to engage your audience at every stage of the B2B buying cycle.
Nine out of 10 B2B marketers use content marketing as part of their overall strategy — but how much content is enough? And how can you be certain you are sharing the right content with the right people at the right time?
During this webinar Matt Papertsian, Service Director at Forrester + SiriusDecisions, and Lyndsay McGregor, Atomic’s Content Strategist, explain how to better understand your potential customers and how to create value by mapping content to each stage of the B2B buying cycle.
You will learn:
- Why content is an important part of B2B marketing
- How to use personas and buying cycle stages to align content to buyer needs
- Why you need diverse types of content to support each stage of the buying cycle
- How top companies map great content against their customer journeys with best-in-class examples
Access Recording
Meet the Speakers
T Trevor Daly
Business Director, Atomic Beta
Trevor Daly
Business Director, Atomic Beta
Trevor started his career at Vodafone and has since held various senior roles at Simply Zesty, Target McConnells, Lovin Media Group and LinkedIn. He brings 12 years’ experience in advertising and marketing to his current role as Business Director of Atomic Beta, where he manages, plans and executes marketing strategies for Enterprise Ireland, Salesforce, Intercom and more. Trevor holds an MSc in Digital Marketing from UCD Smurfit School.
M Matt Papertsian
Service Director, Forrester + SiriusDecisions
Matt Papertsian
Service Director, Forrester + SiriusDecisions
Matt has more than 21 years of experience and comes with a broad spectrum of B2B expertise in managing teams to drive regional, national and global marketing for large software firms as well as early-stage companies. Before joining SiriusDecisions, he managed complex marketing campaigns for enterprise sales, OEM, and channel with Accenture, Capgemini, Intel and many more.
L Lyndsay McGregor
Content Strategist, Atomic Beta
Lyndsay McGregor
Content Strategist, Atomic Beta
As Atomic’s Content Strategist, Lyndsay develops and commissions content marketing campaigns for clients as diverse as Salesforce, Enterprise Ireland, Bank of Ireland and Intel, and also provides creative input and insight into new content ideas and strategies. She joined Atomic in 2018, following eight years as an award-winning editor for notable B2B publications in New York and one year as Content Manager at Irish SaaS company xSellco.