Stop Creating Content
for Content’s Sake
With guest speaker Matt Papertsian,
Service Director at Forrester + SiriusDecisions
How to engage your audience at every stage of the B2B buying cycle.
Nine out of 10 B2B marketers use content marketing as part of their overall strategy — but how much content is enough? And how can you be certain you are sharing the right content with the right people at the right time?
During this webinar Matt Papertsian, Service Director at Forrester + SiriusDecisions, and Lyndsay McGregor, Atomic’s Content Strategist, explain how to better understand your potential customers and how to create value by mapping content to each stage of the B2B buying cycle.
You will learn:
- Why content is an important part of B2B marketing
- How to use personas and buying cycle stages to align content to buyer needs
- Why you need diverse types of content to support each stage of the buying cycle
- How top companies map great content against their customer journeys with best-in-class examples