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Beyond the hype:

Recruitment Marketing Priorities for 2026

A frank conversation with Salesforce’s Niall Minihan about which trends deserve your attention

The webinar broadcast date has passed. Watch on-demand

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Every January, the same thing happens.

You’re bombarded with trends reports. Everyone’s talking about what’s “next” in talent acquisition. AI this, personalisation that, new platforms, new approaches, new pressures.

And you’re left wondering: Which of these actually matters for my world?

Most trends content comes from people selling you something or theorising from a distance.

We wanted to do something different.

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30 minutes. 5 topics. Zero BS.

We’re sitting down with Niall Minahan, Manager, Global Talent Brand Marketing @ Salesforce, to discuss the trends everyone’s talking about – and get his honest take on what’s actually on the radar of a senior talent leader.

  1. AI in Talent Acquisition – Revolutionary tool or expensive distraction?
  2. The Death of the One-Size-Fits-All EVP – When do you need personalisation vs when do you need consistency?
  3. From EVP Statements to EVP Systems – Why £100k strategies end up in drawers (and how to fix it)
  4. The Changing Psychology of Career Decisions – Your talent isn’t searching for jobs the way they used to
  5. The Fight Is on the Front Line – Why hiring managers matter more than your job ads
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Why Watch

If you’re planning your 2026 talent strategy, this will help you:

Separate genuine opportunities from time-wasting distractions
Understand what senior talent leaders at progressive organisations are actually prioritising
Hear honest perspectives (not polished corporate speak) on what works and what doesn't
Get practical direction on where to focus your energy
Watch on-demand

Meet our presenters...

Niall leads employer brand at Salesforce, where he’s spent over 6 years building campaigns that bridge data and storytelling at global scale. He’s interested in what cuts through – how do you drive real impact when everyone’s fighting for attention?

Niall Minihan,
Manager, Global Talent Brand Marketing, Salesforce

Andrew works with organisations like Schneider Electric, Workday, and Aveva to build employer brands that actually work in practice. He’s interested in what happens after the strategy deck – how do you make it real?

Andrew Kilgallon,
Employer Branding Lead, Atomic