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Your buyers
need you

Today’s B2B buyers seem unreachable. They don’t engage and they don’t respond. We think it’s because they’re not getting the experience they need – or want, from marketing.

So we developed Buyer-Based Marketing.

Buyer-Based Marketing creates better experiences that help buyers buy

Helping buyers to buy means understanding how they think, feel and act during their journey: what they need and how we can help.

To do that, you need buyer insights.

With buyer insights at the core of marketing planning, you can create messages, campaigns and experiences that mirror how they want to be marketed to.

Understanding buyers is hard

If it was easy, everyone would be doing it. We developed Buyer-Based Marketing to overcome some key challenges:

Some personas don't focus enough on the buyer's mindset

Our ‘mental models’ really get inside the mind of the buyer

Implications are clearly outlined, and relevant to your marketing objectives

See a mental model
Research data can be confusing and difficult to take action from

Our insights are easy to understand via our ‘mental model’ framework

We’ve redeveloped our marketing planning tools to better champion the buyer

Check out our tools
Getting insights is complicated and can take a long time

Our buyer insights are available and actionable in weeks, not months

We combine AI and human intellect to get to the best outcomes, quickly

See how we do it
Do your global campaigns from HQ actually land in Europe?
Our research found that marketers with limited control are five times more likely to see a disconnect with local buyers.

Get the research and find out how to make your marketing pop this side of the pond.
Read more

How do we do it?
We get inside the mind of your buyer

From nuggets...

Our AI tool scours a hand-chosen list of trusted sources (not the whole web!) for the best ‘nuggets’ from analysts, thought leaders and industry publications.

to ideas...

Our (human) insight experts use the nuggets to create ideas, hunches and hypotheses that are then validated with real buyers (and with your teams).

to actionable insights

We develop mental models that come with implications for marketing strategies and messaging that are easy to act on.

See a mental model

Here's some we prepared earlier...

The CIO is a target for many tech marketers. To demonstrate our approach, we've created 5 mental models that help really get inside the mind of this rather complex character.

The CIO as a system thinker

The CIO as the only adult in the room

The CIO as your no.1 salesperson

The CIO knows that sh*t happens

The CIO gets buyer’s remorse too

View our CIO buyer study

Buyer-Based Marketing helps marketing and the business

The right buyer insights will improve marketing effectiveness. But beyond that, Buyer-Based Marketing could drive more value for the business…
Align your people and processes

Bring everything together around a single view of your buyer and tools that make insights actionable.
Drive growth beyond acquisition

Put buyer insights to work for new and existing customers to boost satisfaction and increase LTV.
Bridge the marketing and sales divide

Understand the buyer throughout their journey to join the dots between marketing and sales.
Spark innovation in the business

Move beyond crafting campaigns to using buyer-based insights to bring innovation and fresh ideas to other business areas.

Get a flavour of our tools for Buyer-Based Marketing

Buyer focus gap analysis

Understand how your existing materials relate to your buyers' reality and create an action plan for improvements.

Buyer-first messaging framework

Flip the traditional messaging hierarchy on its head and put the buyer at the heart of your messaging.

‘Buyer as hero’ canvas

Align your story with your buyer's through an interactive workshop to craft campaigns that compel and enable buyers.

Buyer journey planner

Create one view of the buyer and simplify marketing planning: campaigns, customer experience, KPIs and team handoffs.
Want to hear more? Let’s talk about how these tools could help you.
Get in touch

Stop feeding the broken B2B machine: How to make insights matter again

B2B marketing teams are seeing diminishing returns and struggling to elevate marketing’s role inside businesses.

In this article for The Drum, our CMO Eoin Rodgers argues that the answer lies in better insights about buyers.

Read the Article

Why Atomic?

  • Our insights are specific and actionable
    We’re marketers first and foremost. You won’t be left to turn insights into action.
  • We get that things are different outside the U.S.
    We appreciate local nuances. We’ve been helping clients understand EMEA buyers for years.
  • We live in your buyer’s world
    We understand your buyers. We interview them, attend their events and read what they read.
  • We get creative with insights
    We hate dull, complex frameworks. We use creative, memorable ways to make insights work.
Let's get to know your buyers better
Drop us a line and we’ll spend some time discussing your challenges.
Get in touch