Is Your Case Study Costing You Trust?
Take our 2-minute audit to find out which gaps are triggering scepticism with HR leaders.
Then get our Fix-It Guide to close them.
Your Case Studies Are Triggering Scepticism
When we asked 60 senior HR leaders about vendor marketing:
- 45% said it’s “overly optimistic and unrealistic”
- 43% said it lacks decision-making information
- 83% of HR tech buyers experience regret after purchase (Gartner)
Your case studies are failing to convince. And they’re actively damaging trust.
Are You Killing Your Case Studies?
Our research identified 8 specific gaps that make HR leaders stop believing what you’re saying:
- Leading with HR metrics, not business outcomes
- Presenting perfect implementations
- Ignoring IT completely
- Vague timelines
- Talking about deployment, not adoption
- Hiding total costs
- Skipping the internal selling story
- Positioning as perfect for everyone
How It Works…
Answer 8 questions about your current case studies. Takes 2 minutes. Get your score instantly.
See exactly which gaps are costing you trust. Scored from 0-24 with specific feedback.
Our 10-page guide shows you how to fix each gap with research-backed examples and before/after transformations.
The Research Behind This
This audit and guide are based on original research with 60 senior HR decision-makers across Europe. We asked them what vendor marketing gets wrong, what information they actually need, and what causes buyer regret.
They spoke loudly. They don’t want stories about perfection. They want honesty.
From the marketers who understand buyers
Atomic specialises in buyer insight and B2B marketing for technology companies. Our mental model approach goes beyond personas to uncover how buyers think and make decisions.
Our report on HR Leaders helped dozens of B2B tech companies transform their marketing approach and drive measurable results.
Atomic has helped industry-leading companies like Salesforce, Slack, Workday, and Indeed create marketing that actually resonates with senior decision-makers.
