We interviewed employees across a broad range of disciplines and discovered an opportunity to connect employees more closely with Bank Of Ireland’s people-oriented values, namely belonging, employee growth and diversity. With this in mind, we set out to create a communications programme that would:
- Capture stories and perspectives from a wide cross-section of staff
- Bring Bank of Ireland’s values to life through emotive content
- Target and engage job seekers with a careers website that reflected the bank’s culture and offered a real insight into what makes it a great place to work
Pulling in top talent
For an organisation that’s been around for over 200 years, Bank of Ireland is firmly focused on the future, so we came up with the proposition “Join today. Create tomorrow.” We built a careers website that would give job seekers a taste of day-to-day life at the bank.
We put current employees front and centre throughout the site, using them in videos, photography and blog posts to best articulate Bank of Ireland’s learning and development offering, career opportunities and rewards and benefits, as well as its inclusion and diversity efforts.
Additionally, we introduced an easy-to-use search function that enables job seekers to look for positions by title, department, location and category, while jobs can be applied for on both desktop and mobile.
“The Atomic DNA team secured a deep understanding of our organisation to inform our internal and external communications. We greatly value their expertise, customer centricity and professionalism.”
Brigid Roche, Senior Leadership & Talent Manager, Bank of Ireland