When Innocap came to us, they had been through an exciting period of growth. Recent acquisitions had expanded the organisation quickly, but like many companies that scale at speed, its employer story needed to catch up.
Innocap had the energy of a growing, entrepreneurial company, but needed a stronger story to unite old and new employees across different regions.
We started by truly listening to Innocap’s people. We spoke to leaders and employees, ran focus groups, reviewed internal culture inputs, mapped the candidate journey and looked closely at how competitors were showing up to talent.
This helped us identify key themes that made Innocap’s culture unique, as well as tensions that needed to be solved.
These insights were translated into a clear EVP framework, messaging pillars and creative territory that gave candidates and existing employees a sharper reason to believe in Innocap’s next chapter.
Through our research we saw that Innocap had the pace, autonomy and ambition of a company still building, but the depth, trust and client focus of an established financial services business.
In an industry often associated with hierarchy, red tape and slow-moving career paths, that combination felt like a genuinely exciting proposition for both existing employees and future talent.
Employees valued the freedom to shape things, the ability to see the impact of their work and the culture of openness and support. That became the foundation for the creative concept: Build what’s next.
The idea positioned Innocap as a place for people who wanted to shape the future, rather than sit back and maintain. It captured the momentum of a business constantly evolving, building better processes, better client partnerships and better careers.
Build what’s next became the foundation for a complete employer brand system, giving Innocap a consistent way to communicate its culture across regions, teams and touchpoints.
We shaped the EVP around five pillars that each translated the research into a clear promise for employees and candidates. To bring the pillars to life, we interviewed 13 employees from New York, Montreal, Ireland, Poland and India, capturing real stories from across the business.
These were turned into a suite of short videos built around the five pillars, supported by a flexible creative system that used layered, modular elements to express progress, momentum and constant evolution.
We delivered:
With Build what’s next, Innocap now has a clear, scalable employer brand platform for the next stage of growth. It creates a shared language for employees, a sharper story for candidates and a more consistent way to show up across regions.
