EY likes to set bold targets. That’s why they’re one the most successful organisations in their field. But even our eyebrows were raised when they set us a challenge to increase completed graduate applications by 100 percent.
Research confirmed that EY was trailing its competition in the competitive graduate market. Our job was to turn things around. We loved EY’s ambition, honesty, and willingness to challenge the status quo. Collectively, we resolved to develop the best graduate campaign in the market.