Showcasing employee stories to attract top talent
We were super excited when Grab approached us to build out employee stories and showcase what it means to be a “Grabber.” Grab employs 10,000 people across 13 locations, each team with separate employer brands and comms. That’s a lot of moving parts. As a result of their rapid growth, Grab had no distinct employer branding and no way to create compelling talent journeys. The ask was to showcase the organisation’s unique cultural differentiators and amplify them, so it could position itself as a top place to work.