Transforming the traditional with Slack
As long-term Slack users ourselves, we already knew first-hand what Slack could do – so we couldn’t pass up a golden opportunity to position its revolutionary value to the leaders of the UK’s biggest banks.
The Slack team shared this enthusiasm for the potential of their product to transform organisations, particularly in the traditional banking sector, and they wanted us to communicate this in the most emphatic way possible. Together, we set out to transcend the bland, generic statements that often characterise account-based marketing (ABM).