Getting customers to endorse your products is the holy grail of B2B marketing. That’s just one of the reasons why Intercom stands out.
Their customers often rave about the impact that the Intercom platform has had on their businesses. In a changing B2B landscape, that level of customer loyalty is a must-have in your toolkit.
According to Forrester, there has been a marked shift in what influences a buyer’s decision-making when choosing a vendor. While buyers were once swayed by a vendor’s promise to meet their needs (and still can be), it appears the influence of customer references or testimonials is now the decisive factor.