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Building smart ways
to learn for Microsoft.

How we created a new e-learning portal and optimised channel development at the world’s largest company.
Client
Microsoft is a multinational technology corporation that produces computer software, consumer electronics, personal computers, & related services.
Headquarters
Redmond, Washington, United States.
Industry
Information Technology
Making learning simpler across an organisation.

Today, we don’t go online, we live online. Inside and outside work, we’re always connected and “always-on”. That’s one of the reasons why e-learning has continued to grow over the past decade. Long gone are the days of in-person workshops. E-learning is a flexible, cost-effective way to bring people up to speed and pick up new skills at work. 

So, it was no surprise when Microsoft asked us to create a new e-learning portal for their Western European Azure partners. The previous portal was underutilised. Enrolment rates were down. Our objective was to create a customer-centric experience and communications strategy that would encourage partners to complete more courses, more often.

Campaign at a glance:
  • Developed new FutureProof brand & proposition
  • Designed new user experience and messaging
  • Created targeted emails & social media posts
We left no stone unturned.

We conducted an in-depth analysis of the existing portal and communications to identify pinch points. We learned that there were three types of users and three types of training (based on Marketing, Sales and IT). Our goal was to design a portal that brought users through a training path that’s right for them.

Putting partners at the heart of learning.

We built and rolled out the strategy in two phases. In the first phase, we designed a new partner training portal with five certification tracks. We created user-friendly navigation and clear, concise copy to encourage engagement.

We needed to convince talent that they could advance their skills over time through training and certification. The title ‘FutureProof’ ticked all the boxes.

Delivering the right message, at the right time.

Next, we reached out and connected with partners in the places they visited the most. We developed targeted emails and social media posts to encourage enrolment and the completion of courses.

Empowering partners to make a difference.

Once FutureProof was live, we turned partners who had completed courses into ambassadors. To bring awareness to the portal, we created social posts for ambassadors that championed the benefits to their colleagues.

''The platform is up and running and engagement levels have improved. Our internal stakeholders liked it so much that we are looking to extend it to other audiences.''

Laura White
Western Europe Partner Channel Marketing Manager, Enablement, Microsoft
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