Campaigning a cultural shift
Primark wanted to create a cultural shift towards a new way of working for its employees. They enlisted our help to drive that change and encourage workers to opt into their flexible new programme.
To do this, we created a catchy, benefits-driven communications package that was easy to understand. By creating a buzz about the change, Atomic was able to drive huge programme opt-in – meaning Primark employees can now work their day, their way.