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Tackling psychological safety in the workplace for Unilever

Helping employees speak up
Unilever is a multinational, fast-moving consumer goods (FMCG) company with products in nutrition, hygiene and personal care.
London, UK

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Unilever wanted to shine a light on psychological safety in the workplace and launch an initiative to mark World Mental Health Day. The goal was openness, in alignment with the culture of integrity that Unilever was trying to foster.

Our starting point, of course, was uncovering what “psychological safety” really meant, and more importantly, what it meant to Unilever employees. The answer: well, it’s a sensitive topic.

We needed to find out what would make everyone across Unilever’s massive employee base feel confident and comfortable sharing feedback. We found the truth. While we all have great things to say, we often stay quiet. That’s because speaking up can be scary. And we want to know that people will listen, and not judge.

with this insight, we worked on specific messaging that had to be globally applicable. The outcome? An authentic, people-driven campaign with a powerful message: Speak Up, Listen Up.

A logo lock-up delivered this message with impact and drove consistency across all comms vehicles. While the campaign slogan was supported by a simple qualifier: “share your feelings, ideas, questions or concerns – and listen to each other.”

The campaign was launched to support World Mental Health day and was supported by the HR and Internal comms teams who developed content that helped employees understand how they could get more comfortable speaking up and listening up.

The result? Everyone across Unilever knows that they can expect to not only be heard, but respected for speaking up.

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