Developing targeted campaigns based on in-depth research
When Salesforce wanted to break into the German Mittelstand market, we saw a “wunderbare” opportunity to work together.
Germany’s Mittelstand is unique. It refers to a group of small and mid-sized companies that are world-class in their field, often based in small regional towns and villages. These businesses are known as “the heart of Germany’s economy” because of their outsized impact on the country’s economic output. Our job was to help Salesforce identify and connect with key buyers in this area using targeted, relevant account-based marketing.