Think bigger about
customer stories
Customer stories have incredible potential that often goes untapped. Beyond fostering advocacy, they can deliver the confidence-building social proof and help in ‘avoiding landmines’ that future buyers need.
You might just be sitting on on a goldmine.
Think campaigns,
not case studies
Case studies are one thing, but a customer story has so much more to give. Think about your customer stories more like campaigns: specific audiences, multiple content assets and support for Sales. Let’s break it down:
the needs of
future buyers
coherently with
creativity
value of time with
the customer
storytelling
destinations
powerful lever
for Sales
Thinking bigger means…
- Your buyers get the social proof they need for confident decisions
- Customers feel the love and advocate on your behalf
- One customer story becomes a campaign for buyers like them
- You get insights and stories through photo and video content
- Customer advocacy teams contribute to business growth
Your customer stories should have a future buyer in mind. (Yes, really!)
It we’re going to use customer stories to help buyers, let’s start with them: understanding their buying process, needs, aspirations and barriers. Knowing buyers better means we know what we’re looking for when we engage our customers to share their stories.
The value of customer stories - maximised
Salesforce
Re-aligning an established comms vehicle around customer storytelling in the DACH region
Challenge
As the Salesforce business focused more and more on customer experience, they wanted to re-invigorate their trade magazine as the destination for customer stories.
Solution
The magazine was redesigned and formatted from the ground-up to feel more like a consumer lifestyle magazine. Day-in-the-life shoots with 60+ businesses helped hero the tenacity, creativity and innovation of Salesforce customers.
Grab for Business
Helping South East Asia’s super-app to add authenticity and peer-to-peer appeal to campaigns.
Challenge
Grab for Business wanted to drive demand in the mid-market. But their diverse offerings had complex and multi-layered benefits for multiple audiences.
Solution
Our campaign allowed Grab customers to do the talking. We filmed customer stories that communicated the real tangible benefits of the various solutions with peer-to-peer authenticity. The videos became helpful content for future buyers and supported social media and digital campaigns.
Tableau
Using customer stories to redefine how buyers see and understand Tableau in the Middle East
Challenge
Tableau wanted to grow sales in the Middle East and build confidence in their digital solutions
Solution
A video-based customer story campaign showcased how the Gulf Bank of Kuwait fostered a culture of data literacy with Tableau. This story demonstrated business value and the core functionality of Tableau solutions.
Re-aligning an established comms vehicle around customer storytelling in the DACH region
Challenge
As the Salesforce business focused more and more on customer experience, they wanted to re-invigorate their trade magazine as the destination for customer stories.
Solution
The magazine was redesigned and formatted from the ground-up to feel more like a consumer lifestyle magazine. Day-in-the-life shoots with 60+ businesses helped hero the tenacity, creativity and innovation of Salesforce customers.
Helping South East Asia’s super-app to add authenticity and peer-to-peer appeal to campaigns.
Challenge
Grab for Business wanted to drive demand in the mid-market. But their diverse offerings had complex and multi-layered benefits for multiple audiences.
Solution
Our campaign allowed Grab customers to do the talking. We filmed customer stories that communicated the real tangible benefits of the various solutions with peer-to-peer authenticity. The videos became helpful content for future buyers and supported social media and digital campaigns.
Using customer stories to redefine how buyers see and understand Tableau in the Middle East
Challenge
Tableau wanted to grow sales in the Middle East and build confidence in their digital solutions
Solution
A video-based customer story campaign showcased how the Gulf Bank of Kuwait fostered a culture of data literacy with Tableau. This story demonstrated business value and the core functionality of Tableau solutions.
The team of your dreams
Making the most of your customer stories takes specialist teams from across the agency: from research & insights, strategy and campaign planning through to writers, designers and videographers.
Whatever the team ends up looking like, you can rest assured you’re in safe hands.
