You’d love to rethink the strategy so it speaks to local buyers, but there’s no time or budget to spend spinning your wheels. That’s where we come in.
We're Atomic
We’re obsessed with understanding how and why buyers buy. We help some of the world's top tech brands to go to market with European buyers front-and-centre.
So, your marketing won’t just arrive in Europe, it’ll really land.
Stay on brand, but make it land
Global consistency matters, but so does local impact. We help you resonate in Europe, without compromising the global vision.
No need
to break
the bank
Get it all
done by deadline
Our fast-turnaround buyer insights mean you can make informed decisions on the fly, getting great results with minimal disruption.
Full force in
the
field
European sales teams won’t use your tools and templates unless they help create authentic conversations. We make sure they do.
With buyer insights everything gets easier. And more effective.
- Build reputation and demand with campaigns that resonate
- Enter new markets or industries with compelling propositions
- Grow key accounts with insight-driven ABM
- Create events and content that engage local buyers
- Enable sales teams with relevant conversation starters
Buyer insight in action
Helping Salesforce Empower German Sales Leaders to Innovate
The Buyer Mindset
Germany’s Mittlestand (mid-market) traditionally relied on trade shows and networking events for sales. However a new, more progressive cohort were ready to defy these conventions and rethink their growth strategies.
The Campaign
“Meet the new breed of Sales Leaders,” inspired Sales leaders to think differently, offering the blueprint and peer-to-peer learning to make change happen.
The result
These Sales leaders broke into new markets with a new customer lifecycle approach.
Helping Slack Challenge Tradition in UK Banking
The Buyer Mindset
In Britain’s banks, IT leaders were in a frustrating and risky position. The rise of Open Banking and fintech competition called for rapid transformation, but they were hindered by outdated technology and resistant cultures.
The Campaign
Our campaign concept, ‘You can’t build a new bank with old tools,’ captured the tension faced by these leaders and introduced Slack as the solution.
The result
Slack became central to the UK Financial Services' most critical conversations.
Helping Stripe Show German CFOs How to Regain Control
The Buyer Mindset
In Germany’s booming e-commerce sector, CFOs felt overwhelmed, navigating a sea of tech jargon and rising IT demands. They were struggling to identify essential investments and when to say “no” amidst the enthusiasm.
The Campaign
“Goodbye Complexity, Hello Success” empowered CFOs by pinpointing inefficiencies and showing how to eliminate them, restoring a sense of control.
The result
These CFOs improve their technical expertise, reduced costs and delivered growth.
Helping Indeed Level the Playing Field in UK Public Sector
The Buyer Mindset
UK public-sector recruiters felt outmatched by the private sector. They were limited by budgets, slow hiring, and outdated perceptions. Disheartened by their inability to compete, they wanted a level playing field.
The Campaign
We uncovered a key insight: they needed confidence, not just candidates. Positioning Indeed as their secret weapon, we highlighted its expertise and solutions to ‘Close the Gap’.
The result
Indeed broke into the public sector, changing perceptions to become a trusted partner.
Here's how we make it work
Real buyer insights,
real fast
Days not weeks. We use our AI model to rapidly review trusted analyst and research sources. Overlaying that with ready access to real buyers, we generate new, nuanced insights, just for you.
Savoir-faire,
quite literally
Using proprietary ‘mental models’ we turn buyer insight into actionable outcomes — so when you go to market, you go with confidence.
Fine-tuned
for impact
We develop campaigns that reflect what role, sector and country-specific insight tells us, ensuring relevance, and better results.
No more
guesswork
We develop campaigns that reflect what role, sector and country-specific insight tells us, ensuring relevance, and better results.
Prêt-à-porter for sales sales teams
We equip your sales teams with the tools and insights they need to succeed with local buyers, lead conversations, and close deals.
One size FAILS all
How US-Centric Marketing Limits European Success
Our research with 50 senior European marketing leaders reveals that European teams with local autonomy report 4X better market alignment than those following rigid US directives.
We also found out what really works and have outlined a way forward for SaaS marketers in Europe.
Ready to take the next step?
Get a free insight scoping session
Spend 30 minutes with one of our insight strategists to understand how to make your marketing pop this side of the pond.
