The old rules of demand generation no longer stack up. Filling funnels with leads, then aiming to nurture them in a linear motion doesn’t reflect the new reality of buyer behaviour. The days of the hard handoff from marketing to sales are well and truly over.
The Age of the Customer is here and change is only accelerating: between 2019 and 2021, B2B buyers demonstrated a 58% increase in interactions throughout the buying process.
For savvy marketers, the new focus must be to understand and guide buyers’ journeys – delivering exceptional experience across the customer lifecycle.
The days of the hard handoff from marketing to sales are over! Learn how to build a GTM strategy around customer journeys instead.
In association with Forrester, we have designed an online event for EMEA tech marketers.
DATE: May 11th 2022
TIME: 12 pm – 1 pm (GMT)
- Attendees will learn how to analyse buyers’ unique characteristics to create an optimal purchase experience.
- Attendees will learn how to develop an ‘always-on’ marketing programme that delivers the right content through the right channel at the right time.
- Attendees will learn how to build an effective go-to-market strategy around customer journeys.