Making the star: Heineken Ireland’s Employer Branding Transformation
WEBINAR:
Behind Heineken’s Award-Winning Employer Brand
Now Available On-Demand via Great Place to Work
Go behind the scenes of Heineken Ireland’s “We Make the Star” employer brand campaign created using Great Place To Work insights
What you’ll learn:
The Strategic Foundation
Why generic employer messaging wasn’t working for their talent goals and how Alfonso brought senior stakeholders on board
Data-Driven Creative
How Great Place to Work’s Trust Index™ survey data helped shape their EVP and creative direction
Global vs. Local Balance
Balancing Heineken’s global brand with authentic Irish culture
Measuring Impact
The KPIs that actually matter for employer brand success
Successful Collaboration
What made HR, Marketing, and creative agency partnership work seamlessly
The results
Go behind the scenes of Heineken Ireland’s “We Make the Star” employer brand campaign—the strategy that transformed their talent attraction and internal engagement.
Perfect for
✅ Great Place to Work clients looking to maximise their workplace culture insights
✅ HR and Marketing leaders seeking proven frameworks for employer brand development
✅ Talent acquisition teams wanting to move beyond generic recruitment messaging
✅ Business leaders interested in data-driven storytelling that delivers ROI
Not ready for the webinar?
Kick-start your Employer Branding Project with confidence.
Taking the reins on your Employer Branding is no mean feat – but it’s a little less daunting when you have the right tools.
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