It is safe to say changing jobs falls into the big section of decision-making categories. As opposed to small decisions, like say, buying a new pair of shoes, we rarely make big decisions on a whim, they tend to come around infrequently, and they bring out the rational and the emotional side of our brains in equal measure.
Tapping into the big decision process of an individual is no small feat. However, if the offering is suitable, it is, for want of a better word, more hackable than the small decision funnel, precisely because it is more process driven.
Talent Managers, Employer Brand Managers and Recruiters attempt to crack their candidate’s big decision funnel on a day to day basis. Below you’ll find some of the techniques and insights we’ve discovered effective helping them do this.