Given the struggle that many organisations face to attract the best candidates in today’s competitive labour market, graduate programmes have become increasingly popular across all sectors as a means to attract great talent in the early stages of their careers.
With Ireland’s unemployment rate at an 11-year low of 5.4% in April, recruitment is more difficult than ever. But given that 90% of working graduates are choosing to stay here instead of emigrating, it’s important to not overlook this key segment or risk missing out on the best young talent by approaching them as you would an experienced hire.
That’s why an exceptional graduate recruitment campaign is critical. Over 120 employers and course-providers were looking to hire over 5,000 employees at last year’s Grad Ireland fair — so a bog-standard campaign just won’t cut it if you’re looking for a piece of the pie.
Here are four key points to keep in mind when creating your graduate recruitment campaign.