You’ve navigated the internal hurdles, secured the budget, and rallied your team for an employer brand refresh that everyone can get excited about. Now, the critical piece: finding the agency that will help make it all happen—because, let’s face it, not all agencies are created equal.
The right agency can make the project a pure joy: a collaborative journey where everyone brings their expertise to the table. Picture senior leaders in the business becoming Employer Brand evangelists and your employees’ genuine experiences showcased for the world.
The wrong agency, on the flip side, can turn the process into a painful saga with weekly calls that feel like a root canal, deadlines playing hide-and-seek, and an end result that no one wants to put their name to.
From where we stand (as one of the agencies you may be considering) it all comes down to ‘fit’. Culture fit. Experience fit. Skills fit. Team fit. Collaboration fit. Ambition fit.
When you’re hunting for a partner, discerning the true ‘fit’ can be a tricky business. So, to aid your quest, here are questions and considerations we propose (and if they’re not already on your mind, trust us, we’ll bring them up!)