WEBINAR:
Workday’s Strategic Talent Acquisition Revolution
Watch On-demand
How Atomic and Workday created targeted Talent Value Propositions for key talent groups in Sales, Engineering, Consulting, and Early Careers
The Challenge
Generic recruitment marketing just doesn’t cut it. Workday needed a systematic approach to create targeted messaging for four distinct talent groups: Sales, Engineering, Consulting, and Early Careers.
How do you cut through the noise to reach specialised talent when everyone is fighting for the same candidates?
Together with Workday, we developed Talent Value Propositions (TVPs) for these critical talent groups to create personalised recruitment marketing.
What you’ll learn
We’ll take you through the complete six-step methodology we used to develop world-class TVPs for Workday:
- Research Process: How 24 internal interviews and competitor analysis uncovered critical insights
- Creative Development: From insights to targeted messaging for each talent group
- Content Creation: Planning global shoots across California, London and Dublin
- Activation Strategy: Real examples of job ads, social campaigns, and careers site updates
- Embedding Framework: Creating seamless candidate experiences from first touch to first day
- Enablement Tools: Job descriptions, templates, and asset hubs for consistent messaging
See our methodology brought to life
We’ll showcase real-world creative examples from Workday campaigns created for Sales, Engineering, Consulting, and Early Careers.
Each campaign is carefully crafted to ensure it resonates with the target talent groups.
Meet our presenters...
“I lead the Talent Brand and Marketing global operation at Workday to support our TA workforce attract and retain top talent.”
Global Director, Talent Acquisition Brand and Marketing @ Workday
“I work with Atomic clients, helping craft authentic employer brands, recruitment marketing, and People comms that help them stand out.”
Employer Branding Lead @ Atomic
