Only 15% of employees worldwide are engaged at work. That’s according to the 2023 Global Human Capital Trends report from Deloitte, which states that in a world where workers are seeking deeper meaning in their work, organisations must strive to create a greater human connection with their staff.
That’s why internal communication is taking on an even more critical role within organisations: the Internal Communicator Index from FirstUp, which surveyed over 400 internal communicators, found that three out of four respondents are spending more on employee engagement than they were two years ago.
Yet while the survey highlighted company email and email newsletters as the most common communication channels used, nearly half of respondents (46%) said that only a small percentage of employees actually read email and engage with content.
Here in Ireland, research by PR360 found that while 87% of employees say it’s important that workers have a sense of what’s happening at the company, 38% have heard a news story about their employer in the media before it was communicated internally at least once before — which has led to one in five questioning their future at the company.
If your organisation is struggling to engage employees, it could be time to rethink your internal communications strategy.
FirstUp defines internal communications as “keeping employees connected and informed and creating a shared understanding of company goals, values and guidelines.” But there’s more to internal communications than newsletters and noticeboards.