Meet the Buyer:
How Marketing Leaders Buy Technology
Thursday, 28 May 2026 | 4:15-6:00pm
The Library Bar, The Hoxton Dublin | Free
Hear from an international CMO about what gets attention vs ignored, how shortlists really form, and what marketers get wrong about Marketing buyers.
Most B2B marketers never meet the buyers they target. Meet the Buyer changes that…
We bring Dublin’s B2B marketing community together with real buyers – CIOs, CPOs, CFOs, CMOs – for honest conversations, a chance to network and learn.
This May, our quarterly event features the International CMO of a €1.8 billion global tech business, discussing what actually drives marketing purchasing decisions.
What to expect…
This is marketers learning from buyers. No sales pitches, no presentations, no promo content.
4:15pm – Arrive, drinks and snacks, networking
4:35pm – Welcome (MC: Joan Mulvihill)
4:45pm – Fireside chat with CMO International, Evanna Kearins
- What vendor marketing gets attention vs what gets ignored
- How buying decisions and shortlists really form
- What AI means for the Marketing C Suite
- What marketers often misunderstand about CMOs
5:15pm – Open Q&A
5:30pm – Networking drinks + optional stay-on
Meet your speakers
Our MC for the day…
______________________
Joan is a technology evangelist and professional artist who thinks and talks at the intersection of human creativity and the digitalisation of everything else.
Her artistic practice actively informs her thinking on technology and the future as she fine-tunes the balance between being data-driven while human-led.
Digitalisation and Creativity Evangelist.
Our guest CMO…
______________________
Evanna is a CMO and international business leader with deep expertise in driving market entry and growth, shaping brand and product vision, increasing revenue, and accelerating demand for business software solutions.
At UiPath – a €1.8 billion publicly traded Business Automation Platform – she leads Global Campaigns, Field and Partner Marketing, Digital Marketing, PR, and the BDR organisation, aligning strategy with pipeline and global growth.
Previously, she was SVP Marketing at Pluralsight and Head of EMEA Marketing at Tibco Software.
CMO International and SVP Global Demand Generation, UiPath
Register for the event
Limited places available. Community members only.
Not a member yet?
‘Meet the Buyer’ is a B2B marketing community for Dublin marketers who sell to senior enterprise buyers.
Register for the event, and we’ll automatically sign you up for the community.
About “Meet the Buyer”
Meet the Buyer is run by Atomic, a Dublin-based B2B marketing agency specialising in buyer understanding.
This community exists because we believe B2B marketing gets better when marketers actually understand their buyers, not just target them.
Our approach:
We uncover the mental models, tensions, and cognitive frameworks that shape how senior executives purchase.
The result:
Marketing that resonates because it reflects how buyers actually think, not how we assume they think.
