Breakfast events where Dublin marketers meet buyers from marketing, HR, IT for honest conversations about their purchasing decisions.
Meet the Buyer
A B2B marketing community for Dublin marketers who sell to senior enterprise buyers.
Free to join.
Most B2B marketers spend their careers targeting buyers they never actually meet. We’re changing that.
Meet the Buyer brings Dublin’s B2B marketing community together with the actual buyers they’re trying to reach, for honest conversations about what drives their purchasing decisions.
“Meet the Buyer” Events
Our first event in October
Guest: CPO of one of Ireland’s largest PLCs
90 mins of insightful discussion
Marketers from LinkedIn, Rippling, Udemy, LearnUpon and more
Our first event in October
Guest: CPO of one of Ireland’s largest PLCs
90 mins of insightful discussion
Marketers from LinkedIn, Rippling, Udemy, LearnUpon and more
Exclusive Buyer Research
Deep insights into how senior buyers actually make decisions, based on interviews with buyers themselves.
Our latest research
How IT Leaders Actually Buy Tech (and what to do about it!)
Research with 75+ senior IT decision-makers
5 mental models that drive the IT Leader's decision-making
Our latest research
How IT Leaders Actually Buy Tech (and what to do about it!)
Research with 75+ senior IT decision-makers
5 mental models that drive the IT Leader's decision-making
Dublin B2B Marketing Community
Connect with marketers facing challenges selling to senior enterprise buyers. Share what’s working, learn from peers, build relationships.
Real life events to
Network with other SaaS, HR tech and enterprise software marketers
Learn other senior B2B marketers in Dublin
Share what's working - and what's not
Real life events to
Network with other SaaS, HR tech and enterprise software marketers
Learn other senior B2B marketers in Dublin
Share what's working - and what's not
Practical Frameworks
Translate buyer insights into campaigns that work. Demand gen. ABM. Content and messaging. Practical guidance you can use on Monday morning.
Apply buyer insights to you
Demand Generation
ABM Campaigns
Content Strategy
Apply buyer insights to you
Demand Generation
ABM Campaigns
Content Strategy
Who should join “Meet the Buyer”
Marketing leaders at B2B tech companies
You sell to CIOs, CPOs, CMOs, or other senior enterprise buyers
Demand generation and ABM marketers
You need to understand what actually converts high-value accounts
Content and product marketers
You create messaging that needs to resonate with executive buyers
Anyone tired of guessing what buyers care about
You want access to your target buyers, not another persona template
If you’re a tech marketer based in Dublin or Ireland, you’re more than welcome.
Our latest research
New research for B2B marketers targeting CIOs and IT decision-makers. Based on interviews with 75+ enterprise IT leaders.
What’s inside:
- Research findings with direct quotes from IT leaders
- Stop/start frameworks for each mental model
- “Prove it with…” tactical recommendations
- 5 strategies to transform your approach
12 pages of buyer insight and marketing strategy
About “Meet the Buyer”
Meet the Buyer is run by Atomic, a Dublin-based B2B marketing agency specialising in buyer understanding.
This community exists because we believe B2B marketing gets better when marketers actually understand their buyers, not just target them.
Our approach:
We uncover the mental models, tensions, and cognitive frameworks that shape how senior executives purchase.
The result:
Marketing that resonates because it reflects how buyers actually think, not how we assume they think.
