Making the star: Heineken Ireland’s Employer Branding Transformation
Got certified?
Now get amplified.
Turn your Great Place to Work® certification into a talent magnet
Congratulations – you’ve earned your Great Place to Work certification.
You’ve proven to your people and the market that you truly value their views. But what happens next?
Your certification is more than a badge of honour – it’s a goldmine of employee insights waiting to be transformed into employer brand strength. That’s why we’ve partnered with Great Place to Work Ireland to help you unlock the full potential of your survey data.
A partnership that makes perfect sense
At Atomic, we believe that when a business speaks its truth, the right talent joins, stays and contributes. Your Great Place to Work data is the ultimate truth-telling tool – it’s authentic, employee-validated insight into what makes your organisation special.
Our partnership with Great Place to Work Ireland creates a seamless bridge between certification and activation, helping you turn employee sentiment into employer brand strength.
Data-Driven Authenticity
Your employer brand is built on real employee feedback, not marketing fluff.
Proven Methodology
Combine GPTW’s trusted survey framework with our expertise in employer branding.
Measurable ROI
Transform your certification investment into tangible talent attraction and retention results.
Our first Great Place to Work collaboration
Four ways we can amplify your Great Place to Work certification
EVP and Employer Brand Development
We combine your GPTW survey insights with competitor analysis, employee interviews, and strategic research to build an Employer Brand that attracts the right talent.
Talent Value Proposition (TVP)
We help you identify insights from your data (and category certification) to create targeted recruitment campaigns that speak directly to the candidates you need and value most.
Dynamic Showcase Pages
We create dynamic landing pages that bring your certification to life with rich, engaging employee stories, data visualisations, and compelling narratives.
Small Business Activation Toolkit
For smaller organisations, we provide frameworks, tools, and consultative guidance to help you build your own EVP using your GPTW data as the foundation.
Hear from our experts...
Becoming a Great Place to Work® is not the finish line.
What's your next move?
Ready to Elevate Your Certification?
Don't let your Great Place to Work certification gather dust. Transform it into a powerful talent magnet that attracts the right people and strengthens your employer brand.
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