Atomic DNA’s Director Sarah McDonough recently joined The Persuaders host Alex Gibson at the 103.2 Dublin City FM studio where they talked about the importance of employer branding, especially in Ireland.

Listen to the full episode to find out more:

The Persuaders, Ireland’s longest running business programme, is a dedicated marketing show covering a diverse range of topics such as advertising, digital trends, sales promotion, sponsorship and direct marketing.

Each week, presenter Alex Gibson interviews top Irish and international guests and reports from major Irish conferences covering marketing topics.