We help employers attract elusive talentwith personalised TVPs
Talent is diverse. So are their motivations. That’s why a one-size-fits-all approach doesn’t work.
An insight-led, personalised recruitment strategy ensures the right message reaches the right people on the right platforms.
An EVP speaks to everyone… while a TVP speaks to specific talent groups.
Your EVP (Employee Value Proposition) showcases the company’s unique offering to everyone from current employees to potential candidates and even customers.
When you have a specific hiring need, you need a Talent Value Proposition (TVP) that’s tailored to the needs, values and motivations of that talent group.
We’re already using TVPs to help leading Talent teams:
Here's how we help employers recruit with precision
Step 1
Dig deep and understand what
inspires and what repels
Insights from employee surveys, interviews and our Talent Insights Bank come together to give you an unmatched understanding of what drives and motivates your ideal candidates.
Step 2
Use what we’ve learned to craft your
Talent Value Proposition
Our TVP Framework addresses talent group needs through 4 lenses to help personalise your recruitment message to the unique mindset of your target talent.
Step 3
Get your existing employees
to do the talking
We capture authentic stories from real people in your talent groups, reaching prospects in the channels and mediums they’ve told us they love.
Step 4
Create a personalised and consistent
candidate experience
We map the candidate journey and create a customised experience, all the way from initial interest to successful onboarding.
Step 5
Set everyone in the team
up for success
We give recruiters and hiring managers the insights, assets and tools they need to approach specific target talent groups with ‘one voice’.
Dig deep and understand what
inspires and what repels
Insights from employee surveys, interviews and our Talent Insights Bank come together to give you an unmatched understanding of what drives and motivates your ideal candidates.
Use what we’ve learned to craft your
Talent Value Proposition
Our TVP Framework addresses talent group needs through 4 lenses to help personalise your recruitment message to the unique mindset of your target talent.
Get your existing employees
to do the talking
We capture authentic stories from real people in your talent groups, reaching prospects in the channels and mediums they’ve told us they love.
Create a personalised and consistent
candidate experience
We map the candidate journey and create a customised experience, all the way from initial interest to successful onboarding.
Set everyone in the team
up for success
We give recruiters and hiring managers the insights, assets and tools they need to approach specific target talent groups with ‘one voice’.
Putting a TVP to work for graduate recruitment
The challenge:
EY was trailing behind in the competitive graduate market.
The insight:
Graduates want to bring their authentic selves to work.
Our solution:
An award-winning recruitment campaign was built from a new TVP based on how EY’s diverse workforce, people-oriented culture and international structure allowed graduates to be themselves at work.
Results:
+234% completed applications
+250% website visits over prior year
Our personalised TVP approach ensures you can…
right talent
Target talent with laser-focused messaging
Time-to-Hire
Streamline your recruitment process
Cost-to-Hire
Maximise ROI by reaching the right candidates
Employer Brand
Become an employer of choice for key talent
Explore our latest insights...
Andrew
Employer Brand Lead, Atomic
