Realigning Sales & Marketing to ‘What Buyers Buy’.
A roundtable for with Forrester and Atomic.
We’ve designed this client event with our partner, Forrester for Sales and Marketing leaders to learn and share expert perspectives on becoming customer-centric at scale.
As buyer behaviour changes, salespeople are challenged with less and less access to buyers. The traditional reliance on Sales to discover and diagnose buyers’ problems and needs no longer works. The responsibility for customer engagement is shifting to Marketing – they need to think and act more like Sales to find and accelerate the right opportunities.
A shared fixation on ‘What Buyers Buy’: the needs, outcomes and journeys that really matter for customers. Learn how to analyse your buyers’ unique characteristics to create an optimal buyer experience – and how to adapt a global go to market strategy for regional success.
For more details and your invitation, contact James Barnham