Why Your Marketing to HR Leaders Fails
(and how to fix it!)
Get access to breakthrough research that’s changing how B2B tech marketers connect with HR leaders.
The uncomfortable truth about your marketing to HR Leaders
Your campaigns aren’t failing because your product isn’t good enough. They’re failing because you don’t understand how Chief People Officers or HR Leaders actually think and buy.
What if we told you that 73% of CPOs want to see impact beyond HR, but most marketing completely ignores this?
Or that 45% find vendor marketing “overly optimistic and unrealistic” – yet vendors keep making the same mistakes?
Why this research matters
While your competitors are still using outdated buyer personas, forward-thinking marketers are gaining an unfair advantage by understanding the 5 mental models that drive every CPO’s decision-making process.
This is more than a generic “buyer persona” guide. It’s the result of in-depth research with 60 Chief People Officers and senior HR decision-makers from large European enterprises, revealing the psychological tensions and cognitive frameworks that actually drive their buying behaviour.
What you’ll discover in this exclusive report:
- The 5 Mental Models that explain why CPOs make the decisions they do
- Real CPO quotes that reveal their frustrations with current vendor marketing
- Specific statistics showing what CPOs actually want from vendors (hint: it’s not what you think)
- Ready-to-implement action plans for each mental model
- Buyer-based marketing strategies that leading B2B marketers are already using
From the marketers who understand buyers
This is the second report in our C-suite buyer series. Our first report on CIOs helped dozens of B2B tech companies transform their marketing approach and drive measurable results.
Atomic has helped industry-leading companies like Salesforce, Slack, Workday, and Indeed create marketing that actually resonates with senior decision-makers.
