Our Booking.com for Business campaign was designed to acquire customers in the enterprise and SMB categories – particularly Travel Managers. We saw the need to move from a product centric approach to a set of completely customer-centric propositions.
The result is user experience and content that is clean, striking and concise. It quickly conveys a set of compelling benefits to drive the conversion of visitors. In other words, a low touch, digital acquisition tool that befits one of the world’s largest online marketplaces.
Booking.com is one of the world/s leading travel organisations. We were asked to create brand style and messaging for their business offering which was growing fast. Working in collaboration with the Booking.com for Business team we created a new campaign platform ‘Great business starts with where you stay’. We commissioned french artist, X (sk to confirm) to create bespoke illustrations to bring the six value propositions to life in a quirky, engaging style. All of the content was then collated onto a landing page combined with a video to drive corporate travel bookers to engage with the brand.