Irish digital innovation to gain a competitive edge. We developed the Irish Advantage platform as Brand Ireland’s first B2B campaign – designed to engage worldwide buyers in almost every key vertical. The campaign encapsulates the key pillars of Irish B2B export leadership: People, Innovation and Trust.
Industry-specific content was created to position Irish exporters in a targeted manner in order to generate demand in sectors as diverse as Medtech, Travel Tech, Fintech and Agritech. Event branding positioned Ireland at major trade shows, and sales enablement material helped international advisors connect buyers with relevant Irish companies.