LIVE Europe is Pluralsight’s marquee event in EMEA. It brings together decision makers from some of Europe’s leading companies to learn, network and discuss tech skills development. It requires a big commitment to attend, so our solution needed to put an emphasis on communicating value at every opportunity.
Our strategy defined and communicated distinct value propositions for the key personas—Tech and L&D leaders—and encouraged each to see the value of inviting the other. In this way, we maximised Pluralsight’s sphere of influence in key accounts. The result was an event that became a forum for a shared vision and understanding between functions that, in many organisations, are siloed.