Today, businesses and their people feel more disconnected than ever – luckily, you already hold the key to alignment. Your employer brand needs attention. It’s no longer about understanding your people first and your business needs second – it’s about creating a dynamic of balance between the two.
Businesses are under pressure – the economy is fluctuating, supply chains are stagnant and AI is creating change quicker than businesses can respond. And unfortunately, the shift isn’t stopping there.
The workforce dynamic has gone through a major movement in recent years. People want more support with their mental health, more flexibility around their other commitments, a job with purpose and better development opportunities – and they’re setting off to find it.
The symptoms of this misalignment are everywhere – attrition on the rise, a struggle to hire top talent, and whispers of discontent echoing on platforms like Glassdoor. It’s an “us” versus “them” scenario. And guess what? Nobody wins.
But, businesses like yours already have the solution – your employer brand. Reimagining your employer brand is as exciting as it is daunting – and it’s time to take charge of it.
Traditionally, companies were focused on the needs, expectations and best interests of the business – and sought after people who were focused on that too. But today, it’s a very different landscape to the one we knew pre-COVID.
With “the great resignation” comes a new power dynamic where the employee is in the driver’s seat. Now, businesses need to adjust their approach to attract top talent.
In today’s competitive talent market, it feels right to portray the business in the most glowing terms to attract the best people. At Atomic, talent teams often tell us that they can’t compete with the “Googles or Apples of the world”. They feel they need to go above and beyond.
While that might prove an effective short-term approach, it’s a ticking time bomb disguised as a feel-good employer brand. This can lead to:
Here’s the wake-up call: the business itself has been playing second fiddle for too long. As the guardian of the organisation’s heartbeat, it’s time for you to flip the script. Start your employer branding journey not with talent, but with a deep dive into organisational objectives, culture, and growth plans.
Yes, cater to employee needs, but start with the business to set the stage for a powerful, not just appealing employer brand. You have the potential to re-balance the scales. That’s how you ensure a mutually beneficial employer brand.
In this tussle for priority, there is no intended winner. The goal is balance between the business’ needs and those of the people who breathe life into it. When you communicate the business’ values clearly, showcasing how individual success aligns with corporate success, talent joins, stays and contributes.
The talent market has changed, see how your Employer Brand stacks up.